Tourism body, Destination Phillip Island, has become the new naming rights sponsor of the International Island Classic, using the historic motorcycling event and its television broadcast to spread the holiday destination message of the idyllic seaside island that embraces nature and motorsport, worldwide.
The January 25-27 event to be held next weekend at the Phillip Island Grand Prix circuit will be referred to as the “International Island Classic, presented by Visit Phillip Island”.
Now in its 26th year and always held over the Australian Day long weekend, the International Island Classic is one of the largest historic bike meets in the world today with close to 450 bikes raced or on display, and over 300 riders journeying from all corners of the globe to compete.
Further value to the tourism board lies in a new initiative for 2019 – a two hour television programme. Production will focus on the headline act, the International Challenge between teams from Australia, New Zealand and the USA, and the sponsorship ensures viewers are introduced to the myriad of experiences at Phillip Island that lie outside the circuit.
Interest in the television programme has been strong with MAVTV picking up screening rights for the USA and Canada; Fox Asia broadcasting to 14 million subscribers across the region; commitments from networks across UK and Europe, and Foxsports picking up the feed in New Zealand. The largest digital channel for motorsport content in the world today, MotorsTV/MotorTrend will also showcase the 2019 International Island Classic production.
In Australia the Island Classic broadcast will be screened on delay on SBS’s Speed Week and on Foxsports, plus a video streaming of the International Challenge will occur via the circuit website phillipislandcircuit.com.au and other online platforms.
Kim Storey (General Manager)) of Destination Phillip Island, said the Island Classic was an important event on the region’s visitation calendar boosting the late January tourism economy with the arrival of teams and fans from both national and international markets.
“The Island Classic celebrates the Island’s motorsport history with international teams from key markets staying multiple nights and contributing to the local economy. The program production will provide a unique opportunity for us to engage with viewers and share the many reasons why they should visit Phillip Island.”
David Bennett, General Manager of the Phillip Island Grand Prix Circuit, welcomed Destination Phillip Island to the Island Classic event.
“Visit Phillip Island is a great alliance with the Island Classic. We welcome race fans and visitors from around the world to book a trip to our home and explore the idyllic beaches, nature reserves and breathtaking scenery.
So many motorsport fans from around the world, will have seen the rugged coastline and rolling surf that surrounds the circuit on television. Those aerial views truly capture the beauty of this island, so put a trip to the island on your bucket list.
Said Bennett, encouraging people to go to the visitphillipisland.com website for more details
The International Challenge line-up has just been confirmed with great names of motorcycle racing competing including Josh Hayes, Jason Pridmore and Mark Miller for Team USA; a New Zealand line-up including Alex Phillis and the Taupo based Carl Cox team including John Reynolds, Jay Lawrence and Michael Neeves; and racing for defending champions Australia, David Johnson, Jed Metcher and Cam Donald.
Celebrating a century of motorcycling, the Island Classic is a pilgrimage for so many riders and spectators. A myriad of characters and bikes converge on the island with some of the quirkier stories to also be featured in the Island Classic television broadcast. There will be 56 races held across the weekend, catering for pre-WW1 bikes through to Vintage (1920-1945), Classic and Post Classic (from 1946 to 1972) and the more recent Forgotten Era and New Era classes.
Tickets for the 26th International Island Classic, presented by Visit Phillip Island, are available at islandclassic.com.au. A three-day adult ticket, purchased in advance, is just $82, and free for children 15 and under (accompanied by a full-paying adult). You can camp at the circuit for four nights for just over $20 per night (with kids once again free).
Tickets can also be purchased at the gate, but save by buying in advance.
For more information contact the Phillip Island Grand Prix Circuit on 03 5952 2710 or visit islandclassic.com.au
*All prices quoted are advance tickets which end midday Wednesday, January 23, 2019. Buy advance and save. Gate ticket prices are additional.